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Primespeak Seminar
Presented By: Jen Cox
General Disciplines
4 July 2025

Member Price: $990

FULLY BOOKED
CLOSED FOR REGISTRATION
7

CPD HOURS

Lecture

Fri, 04 Jul 2025

8:30am - 5:00pm

St Leonards

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Discover a communication training program designed to enhance patient interactions,
increase case acceptance, and improve patient retention

Grounded in psychology, neuroscience, and an understanding of patient behaviour, Primespeak offers a structured approach for clinicians and their teams.

Designed by dentists for dentists, Primespeak focusses on getting patients to choose optimum treatment and increase your case acceptance through building long lasting relationships. Focusing on the new patient exam, Primespeak brings an ethical, non-scripted approach that will remove the “selling of dentistry” and get your patients wanting the treatment you know they need.

Primespeak is a revolutionary approach to the patient-dentist communication game. Taking the common sales pitch and turning it on its head, Primespeak makes the process for optimum case acceptance easier, more comfortable, and, above all, ethical. Nobody wants to sell dental treatment to patients. And patients don’t want to be ‘sold’ to; learn the advanced dental communications approach that has changed the lives of dentists around the world.

This is a course that was developed from over 25 years of working one-to-one with patients, discovering what patients want to know, and delivering it in a way that helps them to understand and want the treatment that they need. Learn how to build trust, overcome obstacles to treatment, explain dental conditions, make patients relax and want to listen to your diagnosis. Use our unique approach with both new and existing patients to increase your case acceptance and to grow patient loyalty

Topics

  • Primespeak communication tools and techniques
  • Structuring the new patient exam including preclinical discussion, clinical exam and
    consultation
  • Presenting treatment options and helping patients make informed decisions while
    building trust and long-lasting relationships

Learning Objectives

  • Enhance Patient Communication Skills: Develop the ability to effectively communicate with patients, ensuring that treatment options are presented ethically and without pressure, thereby fostering trust and understanding.
  • Increase Case Acceptance Rates: Learn strategies to guide patients toward accepting optimal dental treatments by bridging the gap between what patients think they need and what clinicians know they need.
  • Improve Patient Retention and Referrals: Implement communication techniques that enhance the overall patient experience, leading to higher retention rates and increased patient referrals.
  • Manage Patient Expectations and Beliefs: Acquire tools to effectively address and align patient expectations, beliefs, and past experiences with clinical assessments and recommendations.
  • Deliver Optimal Treatment Options Without Sales Pressure: Master the art of presenting treatment options in a manner that removes any perception of a sales pitch, ensuring patients feel comfortable and respected in their decision-making process.
  • Build Trust and Deepen Patient Understanding: Learn to communicate in ways that build trust and help patients take ownership of their dental conditions, leading to informed decisions and better health outcomes.

Location

Centre for Professional Development – 1 Atchison Street St Leonards NSW 2065

Price

ADA NSW Member $990.00
Non Member $1,337.00
ADA Member (non NSW) $990.00

FULLY BOOKED
CLOSED FOR REGISTRATION
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Room information

Clinical Training Centre (CTC):
Fixed simulation stations - Seats up to 24 delegates plus 1 presenter workstation.

Dental Training Bay 1 (DT1):
Fixed with HD Cameras for live demonstration or recording purposes.

DT2, DT3 & DT4:
Fully operational dental chairs.

Lecture Room:
Various room configurations available.

Digital Studio:
Hired with operator for audio or video recording and/or live broadcast.

Board Room:
Executive style room with Zoom & 360° camera.

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